Olympusat, Inc., one of the largest independent media companies specializing in the ownership, distribution, production and technical services of Spanish and English language networks, was present at the Hispanic TV Summit where Olympusat’s CEO, Tom Mohler, was chosen to participate on a panel discussion on Exploring Options for Incremental Linear and Digital Distribution.
On Thursday, October 20, 2016, Mohler offered insight into the television industry transition to Over-the-top (OTT) platforms, as well as the growing Hispanic audiences preferences and demographics. The executive also delved into the current opportunities presented to content creators, networks, and distributors, and the demand for high-quality content targeted at multicultural audiences.
“Viewers are transitioning to OTT; they want to have control and the ability watch their favorite content whenever and wherever they want,” said Mohler. “We are witnessing how consumer behavior is changing; the interest for talk shows and reality is decreasing, and scripted TV is taking over the industry.”
Mohler stressed how the TV ecosystem is shifting, and reminded attendees that OTT platforms offer providers and distributors the possibility to add Spanish-language and multicultural content. Olympusat has recently launched VEMOX, a white label OTT TV Everywhere solution with LIVE movies and entertainment channels and thousands of VOD hours.
The Hispanic TV Summit gathers industry leaders and top influencers to generate new ideas, and provide cable executives with a comprehensive view of the Hispanic TV and media industry.
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http://www.tickertech.com/cgi/?a=news&ticker=a&w=&story=201610201610210700PR_NEWS_USPR_____FL23329
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http://advanced-television.com/2016/10/21/olympusat-ceo-viewers-want-the-control-of-ott/
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Press Contact: Jesús Piñango