On Monday December 5, 2016, at 2:15 p.m. EST, Olympusat’s CEO, Tom Mohler, will join a panel session among industry insiders at the Diversity Discussion in New York City, where he will share insight into the television industry transition to Over-the-top (OTT) platforms. Mr. Mohler will also take this opportunity to discuss the current opportunities presented to content creators and distributors, and the high demand for top-quality content targeted at multicultural audiences.
“Our main goal is to examine how the TV ecosystem is shifting, especially in the Hispanic market; having a solid understanding of the target audience is key to retain and attract new customers,” said Mohler. “Viewers are transitioning to OTT; they want to have the ability watch their favorite content whenever and wherever they want.”
The Diversity Discussion gathers leaders in the TV and media industry, as well as popular on-air-talent to share their individual perspectives on the business of serving multicultural content for diverse audience segments. The event is composed by a number of panel discussions and breakout sessions that address the continued growth and sustainability of multiculturalism within the media.
Press Contact: Jesús Piñango